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Exploring the Use of Isolated Expressions and Film Clips to Evaluate Emotion Recognition by People with Traumatic Brain Injury

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YouTube Kids: Understanding Gender and Emotion through Modern Media.

Lauren T Lyles¹, Leslie A Frankel¹, Julie C Dunsmore¹

¹Department of Psychological, Health, and Learning Sciences, College of Education, University of Houston, Houston, TX USA.

Affective Science

|December 9, 2024

Summary

YouTube Kids videos show gendered emotional content, with feminine content displaying more positive emotions. This highlights media

Keywords:

Content analysis Emotion socialization Gender stereotyping Media

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Area of Science:

Media Studies
Developmental Psychology
Sociology

Background:

YouTube Kids is a popular platform for child socialization.
Previous research has not extensively examined emotion socialization on this platform.
Understanding media's role in gender and emotion development is crucial.

Purpose of the Study:

To investigate the association between gender and emotional content in YouTube Kids videos.
To analyze emotion socialization within a popular virtual environment for middle childhood.

Main Methods:

Sampled and coded the top 20 recommended YouTube Kids videos (replicated for 40 videos).
Assessed gender and emotional content at both the video and character levels.
Utilized two independent teams of coders for reliability.

Main Results:

Feminine videos and characters exhibited more positive emotionality compared to masculine ones.
Characters without gender-typed information displayed significantly less emotionality than other gender categories.
Emotionality in media content is demonstrably gendered.

Conclusions:

Media representations of emotions are gendered, influencing socialization.
Evolving media platforms offer opportunities for promoting gender-fair emotion socialization.
Proactive and equal representation of people and emotions in media is essential.