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Enabling personalized smart tourism with location-based social networks.

Yuqi Shen1, Yuhan Wu2, Jingbo Song3

  • 1College of Computer Science and Technology, Zhejiang University of Technology, Hangzhou, China.

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Summary

This study introduces a knowledge-driven deep learning method for personalized smart tourism recommendations using location-based social networks (LBSNs). It addresses data challenges to enhance travel planning and understand mobility patterns.

Keywords:
Artificial intelligenceLocation-based social networksPersonalized recommendation systemSmart tourism

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Area of Science:

  • Computer Science
  • Information Science
  • Tourism Studies

Background:

  • The tourism industry is rapidly evolving due to advancements in mobile internet, IoT, and communication technologies, leading to the rise of smart tourism.
  • Location-based social networks (LBSNs) offer rich data for smart tourism but face challenges in multi-source information modeling and data sparsity.
  • Personalized travel planning and recommendations are key features of smart tourism, requiring effective data analysis techniques.

Purpose of the Study:

  • To propose a novel knowledge-driven personalized recommendation method for smart tourism by leveraging deep learning on LBSN data.
  • To address the complexities of multi-source information modeling and data sparsity inherent in LBSN data for tourism applications.
  • To enhance user travel planning and recommendations by exploring personalized travel behaviors and understanding human mobility patterns.

Main Methods:

  • Utilized representation learning techniques to model contextual information (time, space, semantics) within LBSNs.
  • Employed contrastive learning techniques for data augmentation to explore user behaviors and mitigate data sparsity.
  • Conducted a case study focused on trip recommendation to validate the proposed approach.

Main Results:

  • The proposed knowledge-driven method effectively models contextual information from LBSNs for personalized recommendations.
  • Contrastive learning strategies successfully alleviated data sparsity and revealed user personalized travel behaviors.
  • The case study demonstrated the practical effectiveness of the approach in trip recommendation.

Conclusions:

  • The developed deep learning method offers a robust solution for personalized smart tourism recommendations using LBSN data.
  • The approach effectively handles complex data challenges, paving the way for more intelligent tourism services.
  • Insights into human mobility patterns were gained by analyzing contextual data and tourist preferences.