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Updated: Jun 5, 2025

Using Generative Art to Convey Past and Future Climate Transitions
Published on: March 31, 2023
Sounds of the future and past
David M Sidhu1, Johanna Peetz1
1Carleton University, Ottawa, Ontario, Canada.
Abstract:
We report evidence of sound symbolism for the abstract concept of time across seven experiments (total N = 825). Participants associated the future and past with distinct phonemes (Experiment 1). In particular, using nearly 8000 pseudowords, we found associations between the future and high front vowels and voiced fricatives/affricatives, and between the past and /θ/ and voiced stops (Experiment 2). This association was present not only among English speakers but also by speakers of a closely related language (German) and those of a more distantly related language (Hungarian; Experiment 3). This time-sound symbolism does not appear to be due to embodied articulation (Experiment 4). In sum, these studies identify a robust time sound symbolism effect, along with tests of underlying mechanisms.
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