Influence of social media on maternal decision-making and breastfeeding practices
1Department of Paediatrics, National University of Science and Technology, Sohar 321, Oman. prashanth_lucknow@yahoo.com.
Abstract:
Breastfeeding practices are influenced by multifactorial determinants including individual characteristics, external support systems, and media influences. This commentary emphasizes such complex factors influencing breastfeeding practices. Potential methodological limitations and the need for diverse sampling in studying breastfeeding practices are highlighted. Further research must explore the interplay between social influences, cultural norms, government policies, and individual factors in shaping maternal breastfeeding decisions.
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