The impact of dynamic marketing capabilities (DMCs) and strategic information management (SIM) on international start-up success: A meta narrative analysis
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Summary
This summary is machine-generated.International startups thrive by mastering dynamic marketing capabilities and strategic information management. Integrating these boosts global success, competitive advantage, and sustainable growth for new ventures.
Area Of Science
- Business and Management
- International Business
- Marketing Strategy
Background
- International startup success hinges on dynamic marketing capabilities (DMCs) and strategic information management (SIM).
- These capabilities are vital for achieving competitive advantage and sustainable growth in global markets.
- Understanding the interplay between DMCs and SIM is crucial for startup performance.
Purpose Of The Study
- To examine the effects of DMCs and SIM on the success of international startups.
- To provide an in-depth understanding of the interaction between DMCs and SIM.
- To synthesize findings from recent literature on these critical elements.
Main Methods
- Meta-narrative analysis of 20 Scopus-indexed articles (2020-2024).
- Extensive literature review and synthesis focusing on DMCs and SIM.
- Emphasis on their role in enhancing startup agility, market responsiveness, and strategic decision-making.
Main Results
- Startups proficient in DMCs (e.g., adaptive market orientation, innovative strategies) and SIM show higher success rates.
- Integration of marketing dynamism and SIM leads to accelerated growth and sustained competitive advantage.
- Proficiency in both areas is linked to better performance in international markets.
Conclusions
- Integrating dynamic marketing capabilities with strategic information management is pivotal for international startup success.
- International startups must prioritize developing these capabilities for global market navigation and long-term viability.
- Strategic investments in marketing and information management are critical for fostering global startup success.
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