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Reclaiming the narrative: countering harmful commercial discourses
May C I van Schalkwyk1, Nason Maani2, Benjamin Hawkins3
1Department of Health Services Research and Policy, Faculty of Public Health and Policy, London School of Hygiene and Tropical Medicine, 15-17 Tavistock Place, London WC1H 9SH, UK.
Health Promotion International
|December 10, 2024
Summary
Powerful industries use harmful "discursive pollution" to manipulate health and environmental debates. Understanding these corporate tactics is crucial for public health and environmental protection.
Area of Science:
- Public Health
- Environmental Science
- Communication Studies
Background:
- Commercial actors with harmful business practices influence global health and environmental policy.
- Corporate discursive strategies contaminate scientific and policy discussions, negatively impacting public and environmental well-being.
- The concept of 'discursive pollution' highlights the parallels between industry information tactics and harmful commercial activities.
Purpose of the Study:
- To analyze corporate discursive practices and their impact on public and environmental health.
- To contribute to the literature on commercial determinants of health with a cross-industry perspective.
- To identify contradictions within industry-favorable discourses and propose strategies for the health community.
Main Methods:
- Analysis of corporate discursive practices across various industries.
- Examination of mechanisms used to influence scientific and policy debates.
- Identification of contradictions and assumptions in industry-favorable discourses.
Main Results:
- Corporate actors engage in 'discursive pollution' to undermine public health and environmental protection efforts.
- These practices contaminate scientific and policy debates, creating significant harm.
- Industry-favorable discourses often contain inherent contradictions and flawed assumptions.
Conclusions:
- The health community must recognize and expose 'discursive pollution' from commercial interests.
- Challenging industry-favorable discourses is essential for addressing public health and environmental threats.
- Developing alternative discourses can counter the negative influence of commercial actors.
Keywords:
commercial determinants of healthcommercial practicesconflicts of interestdiscoursesdoubtequityframingglobal healthpollutionMore Related Videos
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