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Promoting adolescents' pro-environmental behavior: A motive-alignment approach.

Judith van de Wetering1, Stathis Grapsas2, Astrid Poorthuis1

  • 1Department of Psychology, Utrecht University, Utrecht, The Netherlands.

Journal of Research on Adolescence : the Official Journal of the Society for Research on Adolescence
|December 10, 2024
PubMed
Summary
This summary is machine-generated.

Framing pro-environmental actions as a personal choice or rebellion boosts adolescent engagement. Mandatory framing, however, decreases pro-environmental behaviors, highlighting the importance of autonomy in climate action.

Keywords:
adolescenceautonomymotive‐alignmentpro‐environmental behavior

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Area of Science:

  • Environmental Psychology
  • Adolescent Psychology
  • Behavioral Science

Background:

  • Adolescents express significant concern regarding climate change.
  • Understanding factors that motivate pro-environmental behavior in youth is crucial.

Purpose of the Study:

  • To investigate if framing pro-environmental behavior in alignment with adolescents' autonomy motive enhances engagement.
  • To compare the effects of volition-alignment, rebellion-alignment, and misalignment on pro-environmental actions.

Main Methods:

  • A preregistered randomized experiment was conducted with 319 Dutch adolescents (ages 12-17).
  • Participants viewed videos explaining climate change causes and framing pro-environmental behavior as voluntary, rebellious, or mandatory.
  • Pro-environmental behavior intentions, petitioning, and donating behaviors were measured.

Main Results:

  • Framing pro-environmental behavior as an opportunity to rebel (rebellion-alignment) increased intentions and petitioning behavior.
  • Framing behavior as mandatory (misalignment) decreased pro-environmental donating behavior.
  • Effect sizes for the observed changes were small to medium.

Conclusions:

  • Aligning pro-environmental actions with adolescents' autonomy motive, particularly through framing it as a choice or rebellion, can effectively promote engagement.
  • Mandatory framing may inadvertently reduce pro-environmental behaviors.
  • These findings offer a proof of concept for using motive alignment strategies to foster youth climate action.