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Navigating Sensitive Conversations: Patient-Centered Communication and Politeness Markers in Chinese Online Medical

Yidi Wang1, Xiaoya Yang2, Jiaying Liu1

  • 1Department of Communication, University of California Santa Barbara, Santa Barbara, CA 93106, USA.

Healthcare (Basel, Switzerland)
|December 17, 2024
PubMed
Summary

Patient-centered communication (PCC) and politeness in online medical consultations (OMCs) significantly boost patient satisfaction, especially for sensitive sexual health discussions in China. Normalizing concerns and fostering collaboration are key.

Keywords:
online medical consultationpatient-centered communicationpoliteness markers

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