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Disseminating Premenstrual Dysphoric Disorder Information on TikTok: A Content Analysis
Lili R Romann1, Emily J Pfender2
1Department of Communication, University of Connecticut.
Health Communication
|December 17, 2024
Summary
TikTok discussions reveal how premenstrual dysphoric disorder (PMDD) is communicated online. The study analyzes videos and themes, highlighting social media
Area of Science:
- Medical and Health Communication
- Social Media Studies
- Psychiatry
Background:
- Premenstrual dysphoric disorder (PMDD) is a severe condition impacting mood, cognition, and physical health before menstruation.
- Social media platforms like TikTok are increasingly used for health information exchange.
- Discourse surrounding PMDD has grown on TikTok, a platform popular for health-related content.
Purpose of the Study:
- To analyze TikTok content related to PMDD symptomology and treatment.
- To explore themes of communicative disenfranchisement within PMDD discussions on TikTok.
- To understand TikTok's role in health information exchange for contested illnesses.
Main Methods:
- Content analysis of 97 TikTok videos discussing PMDD.
- Thematic analysis of disenfranchising talk concerning PMDD.
- Application of the Theory of Communicative Disenfranchisement (TCD).
Main Results:
- TikTok serves as a significant platform for sharing health information, especially for conditions like PMDD.
- Analysis identified patterns of symptom presentation, treatment discussions, and experiences of disenfranchisement.
- The study highlights the potential for social media to facilitate communication about taboo health topics.
Conclusions:
- TikTok is a vital channel for PMDD health information exchange and community building.
- The Theory of Communicative Disenfranchisement offers a framework for understanding mediated health communication.
- Engaging with social media is crucial for public health communication strategies regarding chronic conditions.
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