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The interaction between values and self-identity on fairtrade consumption: The value-identity-behavior model

Sara Quach1, Robin E Roberts1, Simon Dang2

  • 1Department of Marketing, Griffith University, Australia.

Appetite
|December 19, 2024
PubMed

Keywords:
Fairtrade consumptionProduct attributesSelf-identityValue-identity-behavior modelWillingness to pay

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