Related Experiment Video
Updated: Jun 4, 2025

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
How spending decisions shape happiness in everyday life.
Säde Stenlund1,2,3,4, Yingchi Guo5, Jason Rights5
1Department of Psychology, University of British Columbia, Vancouver, BC, Canada. sade.stenlund@utu.fi.
Spending money on experiences and education boosts happiness. Emotional spending benefits vary by country income, but happy spending improves well-being long-term.
Area of Science:
- Psychology
- Behavioral Economics
- Cross-cultural Studies
Background:
- Everyday spending decisions significantly impact emotional well-being.
- Previous research has primarily focused on specific spending categories like experiences.
Purpose of the Study:
- To investigate the emotional consequences of diverse spending choices across a multinational sample.
- To explore how different types of purchases influence happiness and subjective well-being.
Main Methods:
- A dataset of 200 participants from 7 countries was analyzed.
- Participants received $10,000 USD and reported happiness levels from various purchases.
- Longitudinal assessment of subjective well-being at 3 and 6 months post-spending.
Main Results:
- High happiness derived from purchasing experiences and education.
- Spending on gifts, housing, debt, and time-saving services showed income-dependent emotional benefits.
- Spending money in ways that increased happiness correlated with improved long-term subjective well-being.
Conclusions:
- Spending choices have profound emotional consequences, with varied benefits across cultures.
- Education and experiences are key drivers of happiness from spending.
- Aligning spending with personal happiness leads to sustained improvements in overall well-being.
More Related Videos
Related Concept Videos
Decision Making
Automatic decision-making is fast, intuitive, and relies on gut feelings...
Traits, Mood, and Subjective Wellbeing
Neuroticism and...
Timing and Consequences on Behavior
Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant...
Self-Discrepancy Theory
The Anchoring-and-Adjustment Heuristic
Social Exchange Theory

