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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Jae Eun Lee1,2, Seol A Kwon2, Hyun Soo Park2
1Department of Public Administration and Department of Crisisonomy, Chungbuk National University, Chungbuk, 28644, South Korea.
Understanding public engagement in carbon neutrality is key for sustainability. This study identified three citizen groups—Active, Limited Daily Life, and Passive Participants—based on their willingness to join climate action efforts.
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