Older adults' memory for the color of pictures and words

Young and older adults were presented line drawings or matched words for study that were colored either red, green, yellow, or blue. Half of the research participants were instructed to remember the item and its color (intentional condition), whereas the other half studied only the item (incidental condition). Participants indicated their recognition of items and the color they believed positively recognized items were, regardless of their initial encoding instructions. Data analyses yielded evidence for a decline in color memory in old compared with young adults, particularly with respect to pictures. The color of pictures was generally better remembered than the color of words, particularly in the incidental memory conditions. The discussion suggests the effort required to remember color varies as a function of the stimulus with which it is associated.