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Can climate literacy decrease the gap between pro-environmental intention and behaviour?

Cheng Hu1, Wulin Pan2, Li Wen3

  • 1Business School, Yangzhou University, Yangzhou, 225127, China.

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|December 31, 2024
PubMed
Summary
This summary is machine-generated.

Public climate change perception (CCP) boosts pro-environmental intentions and behaviors. Climate literacy (CL) bridges the intention-behavior gap, but only if climate change is perceived.

Keywords:
Climate change perceptionClimate literacyIntention-behaviour gapPro-environmental behavioural intentionsPro-environmental behaviours

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Area of Science:

  • Environmental Psychology
  • Climate Change Communication
  • Behavioral Science

Background:

  • Growing climate change intensity necessitates public engagement in pro-environmental behaviors (PEBs).
  • Existing research highlights a significant gap between pro-environmental behavioral intentions (PEBIs) and actual PEBs.
  • Strategies to bridge this intention-behavior gap remain underexplored.

Purpose of the Study:

  • To investigate the influence of climate change perception (CCP) on PEBs.
  • To examine the role of climate literacy (CL) in bridging the intention-behavior gap.
  • To analyze the mediating effect of PEBIs on the relationship between CCP and PEBs.

Main Methods:

  • Utilized a conditional process model.
  • Sample comprised 1,668 residents from mainland China.
  • Statistical analysis explored the interplay of CCP, CL, PEBIs, and PEBs.

Main Results:

  • Public often exhibit higher PEBIs than actual PEBs.
  • CCP positively influences both PEBIs and PEBs; PEBIs partially mediate this effect.
  • CL enhances PEBIs and facilitates the conversion of intentions into PEBs, effectively bridging the gap.

Conclusions:

  • Climate change perception is a crucial driver for pro-environmental actions.
  • Climate literacy is effective in closing the intention-behavior gap, but contingent on perceived climate change.
  • Findings offer insights for policymakers to enhance public participation in climate action through literacy initiatives.