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A Digital Parenting Intervention With Intimate Partner Violence Prevention Content: Quantitative Pre-Post Pilot

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This pilot study explored engagement with a digital parenting chatbot for preventing intimate partner violence (IPV). Findings suggest modest reductions in IPV and improved attitudes, though chatbot engagement was low.

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Area of Science:

  • Digital health interventions
  • Public health
  • Violence prevention

Background:

  • Intimate partner violence (IPV) and child abuse are global issues requiring integrated prevention strategies.
  • Parenting programs offer a crucial entry point for addressing multiple forms of family violence.
  • The ParentText digital parenting chatbot was adapted to include IPV prevention content.

Purpose of the Study:

  • To assess parent engagement with the IPV prevention material in the ParentText chatbot.
  • To explore preliminary changes in IPV experiences, perpetration, attitudes, and gender-equitable behaviors.

Main Methods:

  • A pilot study involving caregivers of children aged 0-18 years in South Africa and Jamaica.
  • Quantitative data collected electronically via mobile devices.
  • Pre-posttest analysis using descriptive statistics, chi-square tests, and paired t tests to assess changes in IPV, attitudes, and behaviors.

Main Results:

  • Low daily interaction rates and topic completion were observed for the chatbot's IPV prevention content.
  • Significant reductions in overall IPV experience were found among women in both South Africa and Jamaica.
  • Men in South Africa showed significant reductions in harmful IPV attitudes and increases in gender-equitable behaviors.

Conclusions:

  • This is the first pilot study on user engagement with a digital parenting intervention for IPV prevention.
  • Findings highlight challenges in chatbot engagement but suggest promising preliminary outcomes for IPV reduction and attitude improvement.
  • Further research with a randomized controlled trial is recommended to establish causality.