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Social media discussions on robotic total hip arthroplasty (THA) are mostly positive, focusing on awareness and advertisements rather than research. This highlights opportunities for orthopedic surgeons to engage with patient perspectives and industry insights.

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Area of Science:

  • Orthopedic Surgery
  • Robotics in Medicine
  • Social Media Analytics

Background:

  • Robotic technology is increasingly utilized in total hip arthroplasty (THA).
  • Understanding public and professional perspectives on robotic THA is crucial.
  • Social media platforms offer a window into these evolving viewpoints.

Purpose of the Study:

  • To characterize the discourse surrounding robotic THA on social media.
  • To analyze the content, sources, and sentiment of tweets related to robotic THA.
  • To identify trends and engagement factors in online discussions about robotic hip surgery.

Main Methods:

  • Utilized Twitter's API to extract keywords related to THA and robotics from inception to October 2022.
  • Classified extracted tweets and accounts thematically.
  • Performed sentiment analysis on the collected social media data.

Main Results:

  • Analyzed 742 tweets from 741 accounts; 45.8% raised awareness, 27.5% advertised robots, and 18.6% shared personal experiences.
  • Patient/caregiver accounts (23.9%) and medical centers (23.6%) were most prevalent.
  • Positive sentiment dominated personal experience posts (50.7%); media presence and tagging increased engagement, while links decreased it.

Conclusions:

  • Robotic THA discussions on social media are predominantly positive, with awareness and advertising outweighing research content.
  • Patients and healthcare providers are key voices in the online conversation.
  • Social media presents a valuable tool for orthopedic surgeons to understand patient sentiment and industry trends in robotic surgery.