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Media Representation of the Ethical Issues Pertaining to Brain-Computer Interface (BCI) Technology.

Savannah Beck¹, Yuliya Liberman², Veljko Dubljević¹

¹College of Humanities and Social Sciences, North Carolina State University, Raleigh, NC 27695, USA.

|January 8, 2025

Summary

Media coverage of brain-computer interfaces (BCIs) is rising, focusing on ethical concerns like privacy and autonomy. Public discourse shows growing distrust, emphasizing the need for ethical considerations in BCI development.

Keywords:

brain–computer interface (BCI)ethics media public discourse

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Area of Science:

Neuroscience and Technology Ethics
Human-Computer Interaction
Media Studies

Background:

Brain-computer interfaces (BCIs) offer revolutionary potential for restoring function and altering human-computer interaction.
Recent advancements have spurred significant ethical discussions in academic and public spheres.
Media representation plays a crucial role in shaping public perception and policy regarding emerging technologies.

Purpose of the Study:

To analyze the portrayal of ethical issues surrounding brain-computer interface (BCI) technology in media.
To understand the trends and themes in public discourse concerning BCI ethics.
To assess the impact of media coverage on public perception and the future of BCI development.

Main Methods:

A rapid review of English-language media articles discussing BCI ethical issues from 2013-2024 was conducted.
182 articles were selected from an initial search of 675 articles indexed by LexisNexis.
Articles were coded for themes, ethical issues, frameworks, recommendations, tone, and technology applications.

Main Results:

Media interest in BCI ethical issues has significantly increased over time.
Articles predominantly adopted a balanced or neutral tone.
Key ethical concerns highlighted include privacy, user autonomy, and regulatory challenges.

Conclusions:

The rise in media coverage, particularly concerning companies like Neuralink, correlates with increasing public distrust in BCI technology.
Growing attention to ethical considerations underscores their importance in guiding the future trajectory of BCI research and implementation.
Proactive ethical discourse is essential for responsible innovation in the BCI field.