Pesticide risk perception as an attitudinal mediator: Exploratory research with farm managers and consumers
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View abstract on PubMed
Summary
This summary is machine-generated.Risk perception significantly influences farmers' and consumers' decisions regarding pesticide use. Understanding this perception is key to promoting safer practices and informed purchasing choices for better environmental and health outcomes.
Area Of Science
- Environmental Science
- Agricultural Science
- Consumer Behavior
Background
- Pesticide use presents substantial human health and environmental risks.
- Public perception of pesticides is heavily influenced by risk perception.
- Understanding these perceptions is crucial for effective risk management and communication.
Purpose Of The Study
- To investigate the mediating role of risk perception in farm managers' pro-environmental attitudes.
- To examine risk perception and knowledge as mediators between consumer trust and purchase intentions.
- To analyze the influence of risk perception on farmer and consumer decision-making.
Main Methods
- Utilized the Norm Activation Model for farm managers and a trust model for consumers.
- Employed mediation models to analyze relationships between personal norms, risk perception, attitudes, trust, knowledge, and purchase intentions.
- Collected data via in-person questionnaires from 37 farm managers and 202 consumers in Brazil.
Main Results
- Risk perception partially mediated farm managers' pro-environmental attitudes.
- Consumers' purchase intentions were significantly influenced by risk perception, knowledge, and trust in the food system.
- Risk perception emerged as a critical factor for both studied groups.
Conclusions
- Targeted interventions, including public education and regulatory improvements, are necessary to address pesticide risks.
- Transparent communication strategies can enhance trust and influence consumer behavior.
- Findings highlight the importance of risk perception in shaping agricultural and consumer decisions.
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