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Illusion, dilution, or loss: psychological ownership and GenAI
1Department of Marketing, ESCP Business School, Heubnerweg 8-10, 14093 Berlin, Germany.
None:
Generative artificial intelligence (GenAI) reshapes and challenges psychological ownership of created content. This article examines how GenAI disrupts original content creators' and GenAI users' sense of ownership and control and illustrates how both can perceive the illusion, dilution, and potential loss of control and ownership of content in the GenAI era.
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