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Executive demand highest in marketing, information systems.

R D Gifford, N Davidson

    Hospitals
    |April 16, 1985
    PubMed
    Summary

    Senior executive demand is rising, with corporate CEOs anticipating a greater need for senior managers. Both corporate and hospital CEOs agree on the long-term increase in demand for senior executives across various sectors.

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    Area of Science:

    • Healthcare Management
    • Business Administration
    • Executive Leadership

    Background:

    • The healthcare and corporate sectors face evolving demands for senior leadership.
    • Understanding shifts in senior executive needs is crucial for strategic workforce planning.

    Purpose of the Study:

    • To compare the projected demand for senior executives between corporate and hospital Chief Executive Officers (CEOs).
    • To identify specific areas of growth and decline in senior management roles within these sectors.

    Main Methods:

    • Comparative analysis of survey data from corporate CEOs and hospital CEOs.
    • Examination of short-term (next year) and long-term demand forecasts for senior executives.

    Main Results:

    • Corporate CEOs anticipate a higher demand for senior managers in the short term.
    • Both CEO groups foresee increased demand for senior executives long-term.
    • Demand is expected to rise in marketing/sales and information systems/data processing for both sectors.
    • Hospital CEOs project a decrease in general management roles, while corporate CEOs anticipate fewer planning/corporate development professionals.

    Conclusions:

    • Sector-specific trends influence senior executive recruitment needs.
    • Strategic alignment is necessary to meet evolving demands in marketing, sales, and information systems.
    • Anticipated shifts in general management and corporate development roles reflect industry-specific changes.

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