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Instagram Versus Reality: Who Are Actually Plastic Surgeons?
Nikhi P Singh1, Mary M Holohan2, Cameron Harmon2
1From the Division of Plastic Surgery, Department of Surgery, Indiana University, Indianapolis, IN.
Plastic and Reconstructive Surgery. Global Open
|January 13, 2025
Summary
Many self-proclaimed plastic surgeons on Instagram lack board certification or plastic surgery training. This misinformation risks patient safety and damages the reputation of qualified plastic surgeons.
Area of Science:
- Medical Marketing
- Surgical Education
- Physician Advertising
Background:
- Instagram is a key marketing platform for plastic surgeons as patients increasingly seek physicians online.
- A review of US-based plastic surgeons' online presence was conducted to identify misinformation and dishonest advertising.
Purpose of the Study:
- To assess the qualifications and training of individuals advertising as plastic surgeons on Instagram.
- To identify potential misinformation and dishonest advertising practices on the platform.
Main Methods:
- The Inflact database was searched for terms related to plastic, aesthetic, and cosmetic surgery.
- Information reviewed included US physician accounts, medical training, American Board of Plastic Surgery (ABPS) certification, and posts.
Main Results:
- 1399 physicians were identified; 1141 listed as "plastic surgeons" on Instagram.
- 28% of these were not ABPS-certified, and 22% had no plastic surgery training.
- Most physicians attended US medical schools, with varied US residency training pathways.
Conclusions:
- A significant portion of "plastic surgeons" on Instagram lack proper certification and training.
- This poses risks to patient safety and the integrity of the plastic surgery field.
- Advocacy within professional societies is crucial to address these issues.
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