Wine Consumer Studies: Current Status and Future Agendas.

Area of Science:

• * Wine Consumer Studies
• * Bibliometric Analysis
• * Systematic Review

Background:

• * Wine is evolving beyond a mere beverage, necessitating a deeper understanding of consumer behavior.
• * Consumer studies are crucial for comprehending factors influencing the wine industry.
• * Existing literature requires mapping to identify research gaps and future directions.

Purpose of the Study:

• * To review and map the landscape of wine consumer literature.
• * To identify key research areas, clusters, antecedents, mediators, moderators, and outcomes.
• * To propose a framework for future research in wine consumer studies.

Main Methods:

• * Integrative review approach combining bibliometric and systematic review methodologies.
• * Data sourced from the Scopus database.
• * Bibliometric analysis performed using VoSviewer; systematic review employed content analysis.

Main Results:

• * Identified four main topics: sustainability and wine, wine preferences and choice, wine consumer behavior, and wine consumer insights.
• * Recognized five critical areas: decision-making, consumer preferences, consumer behavior, segmentation, and consumer involvement.
• * Acknowledged theoretical and methodological advancements in wine consumer literature.

Conclusions:

• * Findings advance knowledge and identify research gaps in wine consumer studies.
• * Results provide practical insights for wine industry stakeholders, researchers, and influencers.
• * The study proposes a framework to guide future research directions in the wine consumer domain.