Blended Learning Course in Medical Affairs to Improve Exposure and Interest in Pharmaceutical Industry Careers

This study aimed to evaluate students' knowledge and perceptions of career options and their knowledge of the pharmaceutical industry based on pre-post module quizzes, reflections, and team presentations in a hybrid medical affairs elective certification course.

A qualitative research design was used to analyze the reflections of 19 students enrolled in the Accreditation Council for Medical Affairs Pharmaceutical Industry Training Certificate elective at Marshall University during spring 2023. The course used 7 modules from the Medical Affairs Competency Certificate offered by the Accreditation Council for Medical Affairs. Students completed premodule and postmodule quizzes, engaged in discussions with industry professionals, and submitted written reflections on the 5 most significant concepts they learned. Reflections were qualitatively analyzed, whereas a paired sample t test was used to analyze quantitative data from pre-post scores on the module quizzes. A postcourse survey was administered to evaluate the changes in the students' career preferences in the pharmacy field.

The qualitative analysis identified 17 key concepts, including the breadth of career opportunities in the pharmaceutical industry, role of medical science liaisons, ethical communication practices, and the importance of diversity in clinical trials. A significant improvement in knowledge was observed across all modules in medical affairs, with the highest increase observed in the compliance module. A total of 20% of respondents (n = 3/15) reported changing their career choices to pursue a path in the pharmaceutical industry.

The course broadened the students' knowledge of industrial practices and career opportunities. The structured approach and professional engagement offered valuable insights, enabling student exploration, and influencing career choices.