Experimental evidence that exerting effort increases meaning
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Updated: May 31, 2025

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Aidan V Campbell1, Yiyi Wang2, Michael Inzlicht3
1Department of Psychology, University of Toronto,.
Abstract:
Efficiency demands that we work smarter and not harder, but is this better for our wellbeing? Here, we ask if exerting effort on a task can increase feelings of meaning and purpose. In six studies (N = 2883), we manipulated how much effort participants exerted on a task and then assessed how meaningful they found those tasks. In Studies 1 and 2, we presented hypothetical scenarios whereby participants imagined themselves (or others) exerting more or less effort on a writing task, and then asked participants how much meaning they believed they (or others) would derive. In Study 3, we randomly assigned participants to complete inherently meaningless tasks that were harder or easier to complete, and again asked them how meaningful they found the tasks. Study 4 varied the difficulty of a writing assignment by involving or excluding ChatGPT assistance and evaluated its meaningfulness. Study 5 investigated cognitive dissonance as a potential explanatory mechanism. In Study 6, we tested the shape of the effort-meaning relationship. In all studies, the more effort participants exerted (or imagined exerting), the more meaning they derived (or imagined deriving), though the results of Study 6 show this is only up to a point. These studies suggest a causal link, whereby effort begets feelings of meaning. They also suggest that part of the reason this link exists is that effort begets feeling of competence and mastery, although the evidence is preliminary and inconsistent. We found no evidence the effects were caused by post-hoc effort justification (i.e., cognitive dissonance). Effort, beyond being a mere cost, is a source of personal meaning and value, fundamentally influencing how individuals and observers perceive and derive satisfaction from tasks.
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