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Facebook recruitment: understanding research relations Prior to data collection
1School of Irish Studies, Concordia University, Montreal, Quebec, Canada.
International Journal of Social Research Methodology
|January 29, 2025
Summary
This study explores social media recruitment, emphasizing the co-created nature of research. It highlights the importance of dynamic, reflexive engagement with Facebook commenters and researchers.
Area of Science:
- Social Sciences
- Sociology
- Communication Studies
Background:
- Recruitment for social science research often involves navigating complex online social dynamics.
- Understanding the relationships between researchers, participants, and platforms is crucial for effective recruitment.
- Previous research has not fully explored the relational aspects of social media recruitment in 'post-equality' contexts.
Purpose of the Study:
- To examine the emergent relationalities in Facebook-based research recruitment.
- To understand how these relationships shape the recruitment process.
- To identify methodological considerations for social media recruitment in the social sciences.
Main Methods:
- Drawing on experiences from recruiting individuals with concerns about social/legal changes.
- Analyzing the co-created nature of research, viewing researchers, commenters, and technology as active agents.
- In-depth exploration of recruitment processes and emergent relationalities.
Main Results:
- Social media recruitment is shaped by multiple, dynamic relationships between researchers, commenters, and the research project.
- Commenter-to-commenter interactions significantly influence the recruitment process.
- Facebook technologies act as active agents in shaping these relational dynamics.
Conclusions:
- Research recruitment via social media is a mutually constructed online process.
- Effective social media recruitment requires dynamic, iterative, and reflexive engagement.
- Pre-defined frameworks are insufficient; adaptive strategies are necessary for navigating online research relationships.
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