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Default Bulk Ordering and Text Messaging to Enhance Outreach for Lipid Screening: A Randomized Clinical Trial
Catherine Pollak1,2,3, Andrew Parambath1,4, Samantha Coratti1,5
1Center for Health Incentives and Behavioral Economics, University of Pennsylvania, Philadelphia.
JAMA Cardiology
|January 29, 2025
Summary
Direct outreach and bulk orders for lipid screening increased rates at 3 months but not at 6 months. Text message reminders did not further improve lipid testing uptake in this study.
Area of Science:
- Cardiovascular Disease Prevention
- Public Health Interventions
- Health Services Research
Background:
- Guidelines recommend comprehensive lipid panels for atherosclerotic cardiovascular disease risk assessment.
- Low uptake of recommended lipid screening poses a challenge in primary care settings.
Purpose of the Study:
- To evaluate the effectiveness of direct outreach strategies, including bulk orders and text messaging, in increasing lipid screening rates.
- To assess the impact of these interventions on patient adherence to lipid testing guidelines.
Main Methods:
- A pragmatic randomized clinical trial was conducted across two primary care practices.
- Patients overdue for lipid screening were randomized to usual care, direct outreach with bulk orders, or outreach with bulk orders and text message reminders.
- Lipid panel completion within 3 months was the primary outcome measure.
Main Results:
- Lipid panel completion at 3 months was significantly higher in the direct outreach and bulk order group (15.7%) compared to usual care (5.9%).
- The addition of text message reminders did not yield a significant additional increase in lipid testing at 3 months (18.1% vs 15.7%).
- No significant differences in lipid screening rates were observed between groups at the 6-month follow-up.
Conclusions:
- Direct outreach with bulk orders can improve short-term lipid screening rates compared to usual care.
- Text message reminders did not provide additional benefit for lipid testing uptake in this intervention.
- High rates of non-adherence persisted, indicating a need for further strategies to improve sustained lipid screening.
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