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Published on: December 15, 2023
An analysis of artificial intelligence automation in digital music streaming platforms for improving consumer
Nontokozo Mokoena1, Ibidun Christiana Obagbuwa2
1Centre for Applied Data Science, University of Johannesburg, Johannesburg, South Africa.
Abstract:
The rapid adoption and evolving nature of artificial intelligence (AI) is playing a significant role in shaping the music streaming industry. AI has become a key player in transforming the digital music streaming industry, particularly in enhancing user experiences and driving subscription growth. Through AI automation, platforms personalize music recommendations, optimize subscription offerings, and improve customer support services. This article reviews the role of AI in driving consumer subscription behaviors on digital music streaming platforms (DMSP), with a focus on recommendation algorithms, dynamic pricing models, marketing automation, and the future of AI in the music industry. Potential challenges related to privacy, ethics, and algorithmic biases are also discussed, showcasing how AI is revolutionizing the music streaming industry.

