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A comparison of the persuasiveness of human and ChatGPT generated pro-vaccine messages for HPV

  • 0Department of Psychology, Shandong Second Medical University, Weifang, China.
Frontiers in Public Health +

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January 31, 2025

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January 31, 2025

View abstract on PubMed

Summary

This summary is machine-generated.

Artificial intelligence, specifically ChatGPT-4, shows promise in creating persuasive pro-vaccine messages for Human Papillomavirus (HPV) vaccination. AI-generated messages were found to be more effective than human-generated ones for certain factors, highlighting AI's potential in public health communication.

Area Of Science

  • Public Health
  • Artificial Intelligence
  • Vaccinology

Background

  • Effective public health messaging is vital for improving health outcomes.
  • Artificial intelligence (AI) presents novel opportunities for health communication strategies.
  • Human Papillomavirus (HPV) vaccination is a key area for public health intervention.

Purpose Of The Study

  • To evaluate the effectiveness of ChatGPT-4 in generating persuasive pro-vaccine messages for HPV vaccination.
  • To compare AI-generated messages with human-generated messages on factors influencing HPV vaccination.
  • To assess the potential of AI in enhancing public health communication regarding vaccines.

Main Methods

  • A study involving 60 participants compared the persuasive effects of pro-vaccine messages.
  • Messages were generated by both GPT-4 (AI) and humans, based on 17 factors influencing HPV vaccination.
  • Paired-samples t-tests were employed to analyze the persuasiveness of the messages.

Main Results

  • GPT-4 generated messages were perceived as more persuasive than human-generated messages concerning factors like 'untoward effect' and 'stigmatized perception'.
  • Human-generated messages were found to be more persuasive regarding the convenience of vaccination.
  • The study identified specific areas where AI excels and where human messaging remains stronger.

Conclusions

  • ChatGPT-4 demonstrates viability in creating persuasive pro-vaccine messages, influencing vaccine attitudes.
  • AI offers a feasible and efficient tool for public health communication, particularly for vaccine promotion.
  • The findings support the integration of AI in developing targeted and effective public health campaigns.

Keywords:

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