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Cultural Interdiscursivity in Managing Corporate Discourse: A Corpus Analysis
Yubin Qian1,2, Nan Wu3
1Department of Foreign Languages, University of Chinese Academy of Sciences, Beijing, China. qianyubin@ucas.ac.cn.
This study quantitatively measures corporate culture interdiscursivity in Management Discussion and Analysis (MD&A) texts. It identifies technology-, resource-, and team-oriented cultures, revealing how they blend or enclave across boundaries.
Area of Science:
- Linguistics
- Sociology
- Business Studies
Background:
- Corporate discourse is crucial for studying interdiscursive performance across linguistic and cultural divides.
- Quantitative assessments of cultural interdiscursivity in corporate settings are lacking.
Purpose of the Study:
- To quantitatively measure the interdiscursivity of corporate cultures within Management Discussion and Analysis (MD&A) texts.
- To identify distinct corporate culture types and their expression through linguistic markers.
Main Methods:
- Utilized Latent Dirichlet Allocation (LDA) model for topic modeling.
- Applied a dispersion formula for quantitative measurement.
- Analyzed a corpus of MD&A texts.
Main Results:
- Identified three distinct corporate culture types: technology-oriented, resource-oriented, and team-oriented.
- Demonstrated that these cultures are expressed through specific subject terms.
- Observed significant culture enclave and culture blending effects.
Conclusions:
- This study offers a quantitative approach to analyzing discourse and interdiscursivity.
- Provides new insights into how cross-cultural and cross-linguistic interdiscursive performance manifests in corporate communication practices.
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