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Online Sex Work and Subscription-Based Digital Platforms: A Scoping Review
Elena De Gioannis1, Niccolò Casnici2, Elia Sigala2
1Department of Social and Political Sciences, University of Milan.
Journal of Sex Research
|January 31, 2025
Summary
This review explores adult content creators on subscription platforms like OnlyFans. Findings show creators often identify as sex workers, sharing experiences similar to traditional sex work.
Area of Science:
- Sociology of digital platforms
- Marketing and consumer behavior
- Media studies and online communication
Background:
- The proliferation of adult content creation platforms necessitates a re-evaluation of social norms and marketing strategies.
- Academic inquiry into this domain remains limited, highlighting a critical research gap.
- Subscription-based digital platforms are transforming the landscape of adult content production and consumption.
Purpose of the Study:
- To systematically review and synthesize existing academic research on adult content creators active on subscription platforms.
- To identify key themes, methodologies, and findings within the nascent body of literature.
- To discuss the implications of current research for understanding creator identities and experiences.
Main Methods:
- A scoping review methodology was employed, adhering to a pre-established protocol.
- A systematic search and selection process identified 17 relevant academic studies.
- Data extraction focused on research fields, creator definitions, study topics, results, and future research directions.
Main Results:
- The existing literature predominantly utilizes qualitative approaches, with a significant focus on OnlyFans creators.
- While academic literature often labels individuals as "content creators," participants frequently self-identify as "sex workers."
- Recurring themes in creator narratives mirror those found in traditional sex work literature.
Conclusions:
- The current research landscape is characterized by a qualitative focus on creator experiences, particularly on platforms like OnlyFans.
- A significant divergence exists between academic terminology and creator self-identification, with "sex worker" being a prevalent self-descriptor.
- Further research is needed to explore the nuances of digital sex work and its intersection with evolving social and marketing practices.
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