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Reducing Duration of Untreated Psychosis: Strengthening the Case for Early Detection Campaigns
Ashley Weiss1, Serena Chaudhry1, Wasef Atiya1
1Early Psychosis Intervention Clinic-New Orleans, New Orleans (Weiss, Chaudhry, Roy); Department of Psychiatry, School of Medicine (Weiss, Chaudhry, Atiya, Mojtabai), and School of Science and Engineering (Long), Tulane University, New Orleans.
Objective:
The Clear Answers to Louisiana Mental Health (CALM) campaign's objective is to reduce the duration of untreated psychosis (DUP) of patients experiencing first-episode psychosis in the New Orleans community.
Methods:
CALM used mass transit and digital marketing and local community engagement strategies to reduce DUP in referrals to the Early Psychosis Intervention Clinic-New Orleans. DUP measures were collected for clinic referrals pre- and post-CALM launch (N=116). Analytics from marketing strategies were used to evaluate campaign success.
Results:
In the first 12 months of CALM, the mean DUP from onset of psychotic symptoms to clinic entry decreased from a median of 6.6 (interquartile range [IQR]=2.5-14.9) to 2.1 (IQR=1.1-10.7) months. Time from onset of psychotic symptoms to first antipsychotic treatment decreased from a median of 2.0 (IQR=0.5-8.6) to 0.2 (IQR=0.0-0.7) months.
Conclusions:
The CALM campaign produced promising results for reducing DUP in referrals to a coordinated specialty care program.
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