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Post-purchase behavioral intention in medical aesthetic: the role of image, perceived value, and satisfaction

Chen-Chung Ma1, Tzu-Chi Ou2, Chun-Mei Tsai3

  • 1Department of Healthcare Administration, I-Shou University, Kaohsiung, Taiwan.

Frontiers in Public Health
|February 6, 2025
PubMed
Abstract

Keywords:
medical aesthetic imagemedical beautyperceived valuepost-purchase behavioral intentionsatisfaction

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