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Reels to Remembrance: Attention Partially Mediates the Relationship Between Short-Form Video Addiction and Memory
Obada Al-Leimon1, Wei Pan2, Abdul-Raheem Jaber1
1School of Medicine, The University of Jordan, Amman 11942, Jordan.
Healthcare (Basel, Switzerland)
|February 13, 2025
Summary
Short-form video addiction (SVA) is prevalent among Jordanian youth, affecting attention and memory. Interventions targeting attention may help mitigate negative cognitive impacts of SVA.
Area of Science:
- Psychology
- Media Studies
- Cognitive Science
Background:
- Short-form video content's rise on social media increases engagement but raises concerns about addiction and cognitive effects.
- Youth are particularly vulnerable to potential negative consequences of excessive short-form video consumption.
Purpose of the Study:
- To investigate the prevalence of short-form video addiction (SVA) in Jordanian youth.
- To identify correlates of SVA and its impact on attention and memory.
- To examine the mediating and moderating role of attention in the SVA-memory relationship.
Main Methods:
- Cross-sectional survey design involving 1029 university students from 25 Jordanian higher-education institutions.
- Data collection focused on SVA levels, demographic factors, academic performance, study hours, and perceived user-generated content.
- Statistical analyses included mediation and moderation models to assess the role of attention.
Main Results:
- Approximately 50% of participants showed moderate to high SVA levels.
- Higher SVA scores were linked to female gender, younger age, lower GPAs, and fewer study hours.
- Attention partially mediated the SVA-memory link, but did not moderate it, indicating consistent impact across attention levels.
- A strong correlation was found between SVA and perceptions of user-generated content.
Conclusions:
- Jordanian youth exhibit significant engagement with short-form video content, posing potential cognitive risks.
- Attention management interventions could buffer the adverse cognitive effects of SVA.
- A multi-faceted approach, including digital literacy and mental health support, is needed to address SVA in youth.
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