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Twitter (X) as a Communication and Education Tool for Brazilian Cardiologists: Profile, Influence and Challenges
Aline Goneli de Lacerda1, Luana de Oliveira Ribas1, Estephany de Jesus1
1Universidade Federal Fluminense, Niterói, RJ - Brasil.
Background:
Twitter (recently renamed to X) is a popular social media that can be used for health communication. There are few studies analyzing the profile of Brazilian cardiologists active on the platform.
Objectives:
To identify the profile of Brazilian cardiologists on Twitter (X), their online influence and reach, as well as their bios' description.
Methods:
A total of 1,083 accounts of Brazilian cardiologists were created between 2006 and 2021. Data were collected using the FollowerWonk tool and analyzed using the IRAMUTEQ software.
Results:
Most profiles were of men (76.5%) and 0.8% was institutional profiles. Most profiles had less than 100 followers (71%) and low social authority (81.8%). The 20 most influential profiles were mostly of men (80%) and highly concentrated in the southeast of Brazil (68%).
Conclusions:
Brazilian cardiologists prefer a personal and direct communication in social medias, rather than an institutional representation. There is a gender disparity among Brazilian cardiologists on Twitter (X), with a predominance of men. The most influential profiles were of men, and mostly located in the southeastern Brazil.
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