Virtual nature and well-being: Exploring the potential of 360° VR

Wiebke Finkler1, Lara Vlietstra2, Debra L Waters3

  • 1Department of Marketing, University of Otago, Dunedin, New Zealand.

Summary

Immersive 360° virtual reality (VR) nature videos can boost emotional well-being and nature connectedness. These VR nature experiences show promise as e-health interventions for social marketing, especially for those lacking nature access.

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