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Controlled Rotation of Human Observers in a Virtual Reality Environment
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Virtual nature and well-being: Exploring the potential of 360° VR
Wiebke Finkler1, Lara Vlietstra2, Debra L Waters3
1Department of Marketing, University of Otago, Dunedin, New Zealand.
Applied Psychology. Health and Well-Being
|February 19, 2025
Summary
Immersive 360° virtual reality (VR) nature videos can boost emotional well-being and nature connectedness. These VR nature experiences show promise as e-health interventions for social marketing, especially for those lacking nature access.
Area of Science:
- Environmental Psychology
- Digital Health
- Human-Computer Interaction
Background:
- Growing interest in e-health interventions for mental well-being.
- Limited access to natural environments for many populations.
- Potential of immersive technologies like virtual reality (VR) for therapeutic applications.
Purpose of the Study:
- To investigate the efficacy of 360° VR nature videos as e-health interventions.
- To assess the impact of VR nature videos on emotional well-being and nature connectedness.
- To explore the role of presence and user experience in VR nature interventions.
Main Methods:
- Mixed-method approach with 63 participants.
- Participants engaged with four 360° VR nature videos.
- Measured presence, emotional states (positive and negative affect), user experience, and nature connectedness before and after VR exposure.
Main Results:
- High levels of presence reported, with feelings of calmness and escape.
- Positive affect increased significantly post-VR; negative affect remained unchanged.
- Nature connectedness improved across all participants.
- Individual differences (e.g., prior VR experience, gender) influenced outcomes.
Conclusions:
- 360° VR nature videos are a viable tool for enhancing emotional well-being and nature connectedness.
- VR nature experiences can serve as effective e-health interventions in social marketing.
- Tailoring VR interventions based on individual differences is recommended for optimal results.
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