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Published on: August 21, 2015
Functional food consumption preference in Culiacán, Mexico.
Fernando López-Cardoso1, Noe Ontiveros-Apodaca2, Erick Paul Gutiérrez-Grijalva3
1Departamento de Ciencia y Tecnología de Alimentos, Centro de Investigación en Alimentación y Desarrollo AC. Culiacán, Sinaloa, Mexico.. flopez222@estudiantes.ciad.mx.
Functional food consumption is low in Culiacán, Mexico. Beverages, bars, and yogurt are preferred, with taste being key for consumer acceptance of functional foods.
Area of Science:
- Nutritional Science
- Consumer Behavior Studies
Background:
- Functional foods offer health benefits beyond basic nutrition.
- Understanding consumer preferences is crucial for market success.
Purpose of the Study:
- To determine functional food consumption preferences in Culiacán, Mexico.
- To identify factors associated with functional food awareness and consumption.
Main Methods:
- A validated survey was used to collect data on functional food consumption.
- The Borda count methodology identified preference rankings.
- Statistical analyses explored associations between health conditions, demographics, and consumption patterns.
Main Results:
- Awareness of functional foods was associated with diagnosed illness, medical treatment, and sex.
- No association was found between diagnosed illness and potential functional food consumption.
- Preferred functional food formats were beverages, bars, and yogurt, with taste as the primary driver.
Conclusions:
- Functional food consumption is currently low in the studied population.
- Product development should prioritize preferred formats (beverages, bars, yogurt) and emphasize taste.
- Addressing factors influencing consumption is essential for increasing market penetration.
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