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The role of cognitive factors in consumers' perceived value and subscription intention of video streaming platforms

Tong Wu1, Nan Jiang2, Mobai Chen3

  • 1Faculty of Media Management, Qingdao Film Academy, Qingdao City, Shandong Province, China; School of Management and Marketing, Faculty of Business and Law, Taylor's University, Subang Jaya, Malaysia; Department of Film and Animation, College of Communication, Qingdao University of Science and Technology, Qingdao City, Shandong Province, China.

Acta Psychologica
|February 20, 2025
PubMed

Keywords:
Cognitive factorsDigital entertainment industrySubscription intentionUser experienceVideo streaming

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