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Exploring Social Media Use Among Medical Students Applying for Residency Training: Cross-Sectional Survey Study.

Simi Jandu1, Jennifer L Carey1

  • 1Department of Emergency Medicine, University of Massachusetts T.H. Chan School of Medicine, Worcester, MA, United States.

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|February 21, 2025
PubMed
Summary

Social media is widely used by residency candidates, influencing their program rankings. Residency programs should utilize social media for recruitment and to share program insights.

Keywords:
InstagramRedditcross-sectional surveymedical studentsresidencyresidency recruitmentresidency trainingresidency training programsocial mediasocial media engagementsocial media usagestudentsurveythematic analysistraining programs

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Area of Science:

  • Medical Education
  • Digital Health
  • Residency Training

Background:

  • The COVID-19 pandemic shifted residency interviews to virtual formats.
  • This led to increased social media use by candidates and programs for recruitment and information gathering.
  • Limited research exists on social media's effectiveness in residency recruitment and its impact on candidate perceptions.

Purpose of the Study:

  • To investigate social media platform usage patterns among prospective residency candidates.
  • To assess the influence of social media on medical students' perceptions of residency programs.

Main Methods:

  • A cross-sectional survey was distributed to fourth-year medical students who matched into residency in 2023.
  • Data were analyzed using descriptive statistics and thematic analysis for open-ended responses.

Main Results:

  • 46.6% of eligible students responded, with 65.2% using social media.
  • Instagram and Reddit were the most popular platforms.
  • Social media influenced 47.6% of respondents' opinions and 26.2% of program ranking decisions.
  • Content preferences included resident-faculty relations and wellness events.

Conclusions:

  • Social media is a significant tool for residency candidates during the application process.
  • Residency programs can leverage social media for applicant recruitment and to provide essential program information.
  • Understanding candidate preferences for social media content is crucial for effective outreach.