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Navigating B2B and B2C business models in biotechnology
1Smart MCs PTY LTD, Sydney, New South Wales, Australia.
Abstract:
Commercialising biotechnology innovations relies on selecting an appropriate business model. This article explores the nuances of the business-to-business and business-to-consumer pathways, highlighting key considerations for selecting the best model. It aims to provide entrepreneurs and stakeholders with actionable insights for navigating the biotech industry's dynamic landscape.
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