Related Experiment Video
Updated: May 26, 2025
10:33
Research and Development of High-performance Explosives
Published on: February 20, 2016
17.5K
Explosive Ordnance Risk Education boosts interpersonal discussion to increase safe behavioural intentions in
Benedek Paskuj1, Mahdi Zaki2, Ágnes Zsila3,4
1BBC Media Action, London, England, UK benedek.paskuj@bbc.co.uk.
Summary
BBC Media Action Afghanistan
Area of Science:
- Public Health
- Communication Studies
- International Development
Background:
- Explosive remnants of war (ERW) pose a daily threat in Afghanistan, causing numerous casualties.
- The BBC Media Action Afghanistan's Explosive Ordnance Risk Education project aimed to mitigate these risks.
- A multimedia approach was employed to maximize audience reach and impact.
Purpose of the Study:
- To evaluate the effectiveness of a media-based intervention in increasing public awareness and promoting safe behaviors regarding explosive ordnances.
- To assess the impact of mass media on knowledge, discussion, and behavioral intentions related to ERW risks.
Main Methods:
- A panel study design involving 400 participants from high-risk provinces in Afghanistan.
- Pre- and post-intervention assessments of knowledge, discussion, and behavioral intentions.
- Unobtrusive monitoring of media content exposure during the intervention period.
Main Results:
- Significant increase in participant discussions about explosive risks following the media intervention.
- Enhanced understanding and reporting of explosive ordnances among the study population.
- Positive shifts in behavioral intentions towards safer practices regarding ERW.
Conclusions:
- Media and communication strategies can effectively facilitate interpersonal discussions on explosive ordnance risks.
- Interpersonal communication, spurred by mass media, can lead to changes in behavioral intentions in high-risk areas.
- This study provides systematic evidence for the role of media in explosive risk education and mitigating ERW impact.
Keywords:
LongitudinalLow-Middle Income CountryMediaMedia ExposureProcess/impact evaluationWar/ConflictMore Related Videos
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