A survey and analysis of techniques used in attracting the black middle-class patient

This study presents a survey which is based upon the black physician's perception of the expectations of the black middle-class patient. This perception is that the middle-class expectations are low; hence, satisfaction is low, and the result is that prospective patients tend to utilize the services of white physicians. The survey was designed to sample opinions of physicians attending the 1983 annual meeting of the National Medical Association in Chicago, and it determined the most useful techniques in attracting black middle-class patients. These investigators believe that there is an immediate need of a market-concept approach utilizing the results of this study to help the black doctor market his services more effectively. Such a market concept approach is presented.