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Updated: May 26, 2025

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Radio relationships: Perceptions on listenership and well-being.

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  • 1Department of Psychology, James Cook University, Townsville, Queensland, Australia.

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Australian radio personnel foster listener well-being through authentic communication and relationship-building. Their on-air style creates connection, enhancing quality of life for audiences, particularly older adults.

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broadcast mediacommunity healthcarepsychological well‐beingradiosocial relationships

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Area of Science:

  • Media Studies
  • Psychology
  • Sociology

Background:

  • Australia has a large radio listening audience, with significant engagement from older adults.
  • Radio plays a role in the daily lives and well-being of many individuals.

Purpose of the Study:

  • To explore Australian radio personnel's perceptions of their role in delivering radio.
  • To understand how radio broadcasting facilitates listener well-being.

Main Methods:

  • Semi-structured individual interviews were conducted with 16 radio personnel.
  • Participants were affiliated with community and public radio stations in Melbourne, Victoria.
  • Stations included both music- and talk-based formats.

Main Results:

  • Thematic analysis revealed two key themes: communication style and authenticity.
  • Effective communication involved making listeners part of the conversation, personalized address, and strong listening skills.
  • Presenters focused on creating and maintaining relationships, fostering community through on-air actions and programming, which enhanced listener connection and well-being.

Conclusions:

  • Radio can be utilized as a tool to enhance quality of life.
  • Radio stations should consider presenter training and programming to support listener connection.
  • Findings have implications for the strategic use of radio in promoting well-being.