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Disseminating for Equity and Justice: Findings From the LIGHT Global Crowdsourcing Open Contest to Reimagine Public
Alexis Engelhart1, Ucheoma Catherine Nwaozuru, Bryce P Takenaka
1Author Affiliations: John T. Milliken Department of Internal Medicine, Washington University School of Medicine in St. Louis, Missouri (Mrs Engelhart; Mr Okafor; Ms Kokelu; Ms Ansarizadeh; Dr Ojo; Dr Iwelunmor); Department of Implementation Science, Wake Forest School of Medicine, North Carolina (Dr Nwaozuru; Ms Monks); Department of Social and Behavioral Sciences, Yale School of Public Health, Connecticut (Mr Takenaka); Institute for Health Equity and Social Justice Research, Northeastern University, Massachusetts (Mr Herrera; Dr Thurston); College for Public Health and Social Justice, Saint Louis University, Missouri (Ms Patrick; Mr Adeoti; Mr Murphy; Ms Mason; Ms Pavlick); Brown School, Washington University in St. Louis, Missouri (Ms Anikamadu); Department of Medical Social Sciences, Center for Dissemination and Implementation Science Feinberg School of Medicine, Northwestern University, Illinois (Dr Obiezu-Umeh); Richard A. Chaifetz School of Business, Saint Louis University, Missouri (Ms. Dillman); Renike Artistry, Lagos, Nigeria (Ms Olusanya); Ewer Studio, Georgia (Ms Kipp); College of Liberal Arts,University of Texas at Austin, Texas (Ms Petaway); Radiant Health Magazine, Georgia (Dr Makanjuola); and Departments of Health Sciences and Applied Psychology, Northeastern University, Massachusetts (Dr Thurston).
Objectives:
To describe how crowdsourcing contests soliciting art, letters, stories, and poetry were focused on promoting well-being and health information dissemination from the public to the public.
Design:
LIGHT (Leaders Igniting Generational Healing and Transformation) launched three online crowdsourcing open calls that were designed using the World Health Organization Tropical Diseases Research (WHO/TDR) practical guide on crowdsourcing in health and health research, which includes the following steps: convening a steering committee, promoting the open call, receiving and judging entries, recognizing finalists, and sharing solutions.
Setting:
The crowdsourcing open calls were held online via the Submittable platform.
Participants:
A total of 508 submissions by the public were evaluated with the majority of authors and artists identified as female (25.4%) followed by male (15.4%) and ages ranging from 11 to 82 years old.
Intervention:
This study utilized crowdsourcing open call contests to engage the public in generating art, letters, stories, and poetry as strategies to effectively promote well-being and disseminate health information to the public.
Main Outcome Measured:
Effectiveness and creativity of the crowdsourced submissions in proposing new strategies for promoting well-being and disseminating health information through art, letters, stories, and poetry.
Results:
The three crowdsourcing open calls received 508 eligible entries (Open call 1 = 155; Open call 2 = 191; Open call 3 = 162). Informed by the combined and modified design justice principles creativity, connections, and community, six unique dissemination strategies emerged for dissemination: (a) positive intersectionality, (b) destigmatization, (c) strength-based, (d) collective approach, (e) cultural identity, and (f) unity in healing. Collectively, there was consensus to innovate dissemination strategies to enhance the appeal of research findings and health communication.
Conclusions:
Rebuilding and building public-driven dissemination strategies will involve reimagining and innovating current dissemination approaches. LIGHT shows the feasibility of engaging a diverse broad audience to generate ideas and perspectives on promoting health information dissemination to the public.
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