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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
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Green Consumption Values and Green Purchasing Behaviour: A Moderated Mediation Model of Gratitude and Green Product

Fen Dou1, Junzhe Zhao2, Minghui Wang2

  • 1School of Psychology, Nanjing Normal University, Nanjing, China.

International Journal of Psychology : Journal International De Psychologie
|February 25, 2025
PubMed

Keywords:
gratitudegreen consumption valuesgreen product availabilitygreen purchasing behaviour

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