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Updated: May 25, 2025

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Online Moral Conformity Revisited.

Alexandr A Fedorov1, Anastasiya A Steshova1

  • 1Department of Medicine and Psychology, Novosibirsk State University, Novosibirsk, Russian Federation.

International Journal of Psychology : Journal International De Psychologie
|February 27, 2025
PubMed
Summary
This summary is machine-generated.

Moral conformity is a stable behavior observed in online interactions, even across different cultures. This study replicated previous findings, showing consistent effects in Russian participants facing moral dilemmas.

Keywords:
consequentialismdeontologydivergent replicationmoral dilemmasonline moral conformity

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Area of Science:

  • Social Psychology
  • Moral Psychology
  • Online Behavior

Background:

  • Moral conformity, the tendency to align one's moral judgments with a group, has been documented in various settings.
  • Previous research indicated moral conformity effects in online interactions, but cross-cultural generalizability remained to be fully explored.

Purpose of the Study:

  • To conduct a divergent replication of a study on moral conformity in online video interactions.
  • To investigate the cross-cultural stability of moral conformity using a Russian cultural context and varied moral scenarios.
  • To examine the influence of confederates in online moral decision-making.

Main Methods:

  • Utilized an Asch conformity paradigm with 104 participants (18-28 years old) in Russia.
  • Presented 15 moral dilemmas (trolley-type, factual, Haidt's scenarios) in online video interactions.
  • Compared an experimental condition (participants with confederates) to a control condition (participants alone).

Main Results:

  • Significant differences in consequentialist pressure, deontological pressure, and overall conformity were found between experimental and control groups.
  • The moral conformity effect was robust and consistent across the Russian cultural context.
  • No significant differences in conformity were observed between trolley-type and factual dilemmas.

Conclusions:

  • Moral conformity is a stable behavioral phenomenon that extends beyond cultural boundaries.
  • Online interactions facilitate moral conformity, suggesting its relevance for understanding group dynamics in digital spaces.
  • The findings support the cross-cultural applicability of moral conformity research.