Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Social Proof00:52

Social Proof

27.4K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.4K
Models of Health Promotion and Illness Prevention I01:25

Models of Health Promotion and Illness Prevention I

2.0K
A model is a theoretical way to understand a concept or an idea. Models can overcome barriers to health regardless of diverse economic and cultural backgrounds. In addition, models make the task easier by providing different ways to approach complex issues. There are two major health promotion models: the health belief model and the health promotion model.
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
2.0K
Stereotype Content Model02:16

Stereotype Content Model

13.9K
The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
13.9K
Bias in Epidemiological Studies01:29

Bias in Epidemiological Studies

123
Biases can arise at various stages of research, from study design and data collection to analysis and interpretation. Recognizing and addressing these biases is essential to ensure the validity and reliability of epidemiological findings.Broadly speaking, biases in epidemiology fall into three main categories: selection bias, information bias, and confounding. A more detailed description of possible biases is:  
123
Confirmation Biases01:31

Confirmation Biases

5.4K
The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
5.4K
Persuasion Strategies01:52

Persuasion Strategies

38.4K
Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
38.4K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Hospital Closures Increase Emergency Care Travel Time: Rural-Urban Disparities.

Inquiry : a journal of medical care organization, provision and financing·2026
Same author

Prevalence and Temporal Trends of Metabolic Syndrome and Dietary Associations Among U.S. Women: NHANES 2013-2023.

Journal of women's health (2002)·2026
Same author

Framing, Partisanship, and Race Shape American Public Opinion Regarding Immigration Status Reporting in U.S. Hospitals.

Journal of immigrant and minority health·2026
Same author

Co-occurrence of youth violence, depressive symptoms, and suicidality: A neglected public health situation.

Public health·2026
Same author

Modification and validation of the teen vaccine hesitancy scale toward vaccines for adolescents.

Vaccine·2026
Same author

Team FIRST: an innovative educational strategy for teaching teamwork competencies to medical students.

BMC medical education·2026

Related Experiment Video

Updated: May 24, 2025

Comprehensive & Cost Effective Laboratory Monitoring of HIV/AIDS: an African Role Model
23:56

Comprehensive & Cost Effective Laboratory Monitoring of HIV/AIDS: an African Role Model

Published on: October 31, 2010

16.7K

Examining COVID-19 Vaccine Hesitancy in Nairobi, Kenya, Using the Modified 5 Cs Model.

Christine Crudo Blackburn1, Leila H Abdullahi1, Tim Callaghan1

  • 1Christine Crudo Blackburn, PhD, is an Assistant Professor, Department of Health Policy & Management and USA Center for Rural Public Health Preparedness; and Jessica Hernandez, MPH, was an MPH Student at time of research, Department of Health Behavior; both in the School of Public Health, Texas A&M University, College Station, TX. Leila H. Abdullahi, PhD, is a Senior Researcher and Policy Analyst, African Institute for Development Policy, Nairobi, Kenya. Tim Callaghan, PhD, is an Associate Professor, Department of Health Law, Policy & Management, School of Public Health, Boston University, Boston, MA. Brian Colwell, PhD, is a Professor, and Tasmiah Nuzhath, DrPH, is an Assistant Professor; both in the Department of Global Health and Population, T.H. Chan School of Public Health, Harvard University, Cambridge, MA.

Health Security
|March 3, 2025
PubMed
Summary

Barriers to COVID-19 vaccination in Nairobi include misinformation and distrust. Facilitators involve concerns about disease severity and vaccine mandates. Addressing these is key to increasing vaccine uptake in Kenya.

Keywords:
COVID-19Global healthKenyaVaccine hesitancy

More Related Videos

Functional Near-Infrared Spectroscopy Hyperscanning Study in Psychological Counseling
06:04

Functional Near-Infrared Spectroscopy Hyperscanning Study in Psychological Counseling

Published on: January 17, 2025

415
Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
06:42

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses

Published on: September 28, 2018

11.6K

Related Experiment Videos

Last Updated: May 24, 2025

Comprehensive & Cost Effective Laboratory Monitoring of HIV/AIDS: an African Role Model
23:56

Comprehensive & Cost Effective Laboratory Monitoring of HIV/AIDS: an African Role Model

Published on: October 31, 2010

16.7K
Functional Near-Infrared Spectroscopy Hyperscanning Study in Psychological Counseling
06:04

Functional Near-Infrared Spectroscopy Hyperscanning Study in Psychological Counseling

Published on: January 17, 2025

415
Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
06:42

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses

Published on: September 28, 2018

11.6K

Area of Science:

  • Public Health
  • Vaccinology
  • Behavioral Science

Background:

  • COVID-19 vaccination remains critical for global health security.
  • Understanding vaccine hesitancy is essential for effective public health interventions.
  • The 5 Cs model provides a framework for analyzing vaccine decision-making.

Purpose of the Study:

  • To identify facilitators and barriers to COVID-19 vaccination in Nairobi, Kenya.
  • To apply the modified 5 Cs model to understand vaccine hesitancy in the Kenyan context.
  • To inform strategies for improving COVID-19 vaccine uptake in Kenya.

Main Methods:

  • Conducted 33 in-person interviews in Nairobi, Kenya.
  • Utilized convenience sampling with Swahili-speaking researchers.
  • Employed thematic analysis on audio-recorded transcripts, guided by a modified 5 Cs model codebook.

Main Results:

  • Key barriers included misinformation, distrust in vaccine science, and concerns about side effects.
  • Facilitators comprised awareness of COVID-19 severity, employment/school mandates, and government communication.
  • This study is the first to apply the 5 Cs model to COVID-19 vaccine hesitancy in Kenya.

Conclusions:

  • Interventions should prioritize combating misinformation and building trust in vaccine safety.
  • Addressing specific barriers and leveraging facilitators can enhance vaccine acceptance.
  • Public health strategies must be tailored to the socio-cultural context of Nairobi, Kenya.