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"Smash That Follow Button": Leadership Development With TikTok
1Syracuse University, Syracuse, New York, USA.
Abstract:
This article analyzes how TikTok can be situated as a space for learning and analyzing critical leadership skills in the classroom and beyond. While the platform has earned criticism from a variety of angles (including fears over media effects and the pervasiveness of the algorithm), I argue the popularity of the app positions it as one of the most prominent bastions of "popular culture" in the digital age. This, combined with the richness of content, creates a unique opportunity for exploring leadership skills and preparing emerging leaders.
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