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Updated: May 23, 2025

Oral Biofilm Sampling for Microbiome Analysis in Healthy Children
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Oral Health Misinformation on Youtube - A Content Analysis.

Mohammed Meera Riyaz1, V Gousalya1, V Anu1

  • 1Department of Public Health Dentistry, Sathyabama Dental College and Hospital, Chennai, Tamil Nadu, India.

Journal of Pharmacy & Bioallied Sciences
|March 10, 2025
PubMed
Summary
This summary is machine-generated.

Misleading oral health information is prevalent on YouTube, with 55% of analyzed videos containing inaccuracies. Non-professionals created most of this content, which surprisingly garnered more engagement than accurate health advice.

Keywords:
Health literacyhome remediesinformation disseminationinternet

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Area of Science:

  • Public Health
  • Digital Health
  • Health Communication

Background:

  • Social media and smartphones provide widespread information access, but credibility is often unverified.
  • Online platforms, particularly YouTube, are under-researched regarding oral health content accuracy.
  • Evaluating oral health information on YouTube is crucial due to its popularity and potential impact on public health.

Purpose of the Study:

  • To identify and analyze the prevalence of oral health misinformation on YouTube.
  • To assess the characteristics and engagement metrics of accurate versus misleading oral health content on the platform.

Main Methods:

  • YouTube searches using common oral health keywords were conducted in incognito mode to minimize bias.
  • A coding framework was applied to analyze both auditory and visual content of 72 videos by two coders.
  • Videos were classified as containing either accurate (useful) or misleading information.

Main Results:

  • 55% of the 72 analyzed videos contained misleading oral health information.
  • Non-professionals created approximately 75% of the misleading videos, while medical professionals created only 15%.
  • Misleading oral health content received significantly higher engagement (137,429 likes/views) compared to accurate content (71,207 likes/views).

Conclusions:

  • A substantial amount of oral health misinformation exists on YouTube.
  • The high engagement with misleading content poses potential risks to public oral health.
  • Increased public awareness regarding the impact of following inaccurate online health information is essential.