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Updated: May 23, 2025

Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos
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A study on the causes of viewers' non-continuous following intention in tourism live streaming

Liu Ding1, Guopeng Xiang1, Mixiang Peng2,3

  • 1School of Tourism and Urban-Rural Planning, Zhejiang Gongshang University, Hangzhou, People's Republic of China.

Scientific Reports
|March 11, 2025
PubMed

Keywords:
Alternative attractivenessNon-continuous following intentionPsychological contract breachSocial distanceTourism live streaming

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