Virtual Work
Virtual Work for a System of Connected Rigid Bodies
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Updated: May 6, 2026

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
Giulio Puzella1, Antonio Sterlicchio1, Cristina Baldissarri1
1University of Milano Bicocca, Department of Psychology, Mind and Behavior Technological Center, Italy.
This study introduces the ACME virtual reality (VR) paradigm to investigate workplace objectification. The VR approach effectively elicited higher self-objectification in repetitive tasks, demonstrating its utility for psychological research.
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